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Read this business case study and over 88,000 other research documents pest analysis (apparel manufacturing industry) pest analysis for this pest analysis i will be analyzing the apparel manufacturing industry (naics code # 315) within the. The swot analysis of adidas shows the tows matrix of one of the strongest sports brand in the world adidas is known most prominently for its range of shoes, but the brand is also a manufacturer for clothing and accessories. A pest analysis examines how external factors can affect a business's activities and performance.